Murray Richardson has spent his entire working life involved in the food industry, working with some of the largest and well-known food manufacturing companies in Australia. More recently Murray founded a grass-fed beef supply chain business exporting to the US. Specialising in ‘selling the sizzle not just the sausage’ by telling the stories of, and identifying traceability to the farmers involved in the business with a focus on advocating regenerative farming practices along the whole supply chain.
This season we’ve teamed up with Highland Beef Pastoral a grass-fed beef supply chain servicing the growing US grass-fed market.
The Highland Beef program uses an innovative model looking to change the way farmers and customers interact.
Essentially this Australian-owned business place cattle on their member graziers’ properties at their expense and provides farmers competitive returns for every kg of beef produced, allowing their graziers to focus on improving their businesses in a capital-free, risk-free environment.
If you’re interested in finding out more about this program visit Highland Beef.com/CharlieArnott
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